Relationship building refers to the process of establishing and nurturing connections with others in various contexts, such as personal, professional, or social relationships. It involves developing rapport, trust, and mutual understanding with individuals over time. Yash Birla says that building strong and healthy relationships is essential for personal happiness, professional success, and overall well-being.
In order to build his business empire, Yash Birla has had to rely on his relationships with people. He understands and highlights the importance of relationship building strategies in business which were taught to him by his father, Mr Ashokvardhan Birla.